Ultimately, our mutual objective is to drive your company’s specific growth objectives. Depending on your company’s stage and situation, you can draw upon a mix of the following capabilities to achieve the desired results:
Routes to Market
Identify & test the most impactful and resource efficient ways to sell your product or service.
Business & Operational Planning
Set objectives for revenue & company growth; understand capital and resource needs and ensure organizational and operational processes in place to support objectives.
Transactional Sales & Marketing
Help you establish a high volume, low touch process (usually involving online or in-bound phone sales).
Relationship Sales & Marketing
Develop an efficient and scaleable sales process (usually through outbound marketing & sales)
Identify, negotiate and close relationships with outside sales organizations (retailers, channel partners, rep firms). Establish programs to support partners, measure progress and expand / renegotiate as needed.
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Partnerships / Alliances
We help you formulate your engagement strategy, key messages and provide ongoing counsel when a major competitor or strategic partner wants to discuss an ‘opportunity’.
Help you develop additional revenue streams by licensing your current product or service to 3rd parties rather than sell directly. Or, help you acquire rights to complimentary technologies or services to enhance your product offerings.